andycallahan

Business consulting for branding is essential to growth, and many companies are recognizing this fact and seeking brand makeovers. This is not just the case in consumer products companies, as government contractors and charities are also changing their names and updating logos to stay relevant to their stakeholders.

Even some branches of local government have been consulting with branding experts to improve their image in the eyes of the public. For example, the Washington DC Water and Sewer Authority changed its name to DC Water and rolled out a cute new logo following a major controversy over lead contamination several years ago. The Washington DC area is an epicenter for branding and public relations specialists, and the demand for their services is on the rise as the market has changed significantly over the last 3 years.